A Retailers’ ‘Willy Wonka’

Posted on Jan 7, 2010 :: Insight on Business, Web Exclusive.
Sharon Verbeten
Posted by of Insight Publications

For decades, retailers and marketers have been trying to get inside consumers’ brains — just dying to know what we want, what we need and when we need it. Heck, sometimes even we don’t even know ourselves. But marketing guru George Kotalik thinks he’s one step closer to figuring that out.
Magic? No.
“New paradigm of marketing?” Indeed.
While it’s not exactly “Big Brother,” the innovative tool does have some rather James Bondian ways to monitor and interpret consumers’ likes, dislikes and behavior at the point of decision and spin those into dollar signs for retailers and manufacturers alike. And consumers win because they’ll be closer to getting exactly what they want. Sound enigmatic? Intriguing?
Check out Insight’s January issue for an in-depth look at the possibilities behind Kotalik’s Power POD System, a cutting edge “retail holy grail.”
A longtime ad man who now lives in Neenah, Kotalik could be dubbed a modern-day Willy Wonka, only instead of chocolate and marshmallow, he adeptly combines technology and psychology to create marketing wizardry.
While Kotalik is still working to sell the concept to big-name clients, it could be coming soon to a store near you. Keep your eyes on the aisles…
– Sharon Verbeten