like a relatively simple marketing plan – but sometimes keeping it simple can
pay big dividends. That’s what the Wisconsin Department of Tourism is betting
the department is unveiling a new campaign focused on Wisconsin businesses and
urging them to hold business events – whether it’s an annual meeting, retreat,
trade show or educational gathering – here at home rather than a sunny get-away
location, such as Arizona or Las Vegas.
Mean Business for Wisconsin” is being promoted with letters and phone calls to
the CEOs of the top 100 firms with substantial operations or headquarters in
companies choose an out-of-state location for a meeting, the state loses out
not only on revenue, but also the potential to show itself off to prospective
employees who may choose to relocate here.
Tourism is a
huge industry for Wisconsin, bringing in $13 billion in traveler spending in
2008. With business travel the fastest growing segment of Wisconsin’s tourism
industry from 2000 to 2008 when the economy plunged, it makes sense to focus in
on state businesses and ask them to consider holding more events in the state.
It’s not only good for businesses – events held in Wisconsin mean lower
transportation costs and will raise in-state awareness of certain industries –
it’s also good for the state’s tourism industry and the thousands of businesses
who rely on it.