Businesses hope for brighter 2010 tourism forecast

Posted on May 19, 2010 :: Insight on Business, Web Exclusive.
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Posted by of Insight Publications

Today’s summer-like weather got me thinking about where to go with my family once summer lets out. It will be somewhere in Wisconsin, but the question is where. And I’m not alone.

In 2009, travelers spent $12 billion in Wisconsin. That was a 7.8 percent decline from the year before, according to a survey done for the Wisconsin Department of Tourism by Davidson-Peterson Associates Inc. Of course, the drop wasn’t a surprise since the recession put many people either put their vacations on hold or scaled them back.

Who knows what will happen this year, but looking back at 2009, here’s what travelers spent in the counties of the New North in 2009, followed by the percent change from 2008:

  • Brown: $489,073,315; -12.31 percent
  • Calumet: $36,825,704; -5.98 percent
  • Door: $430,501,669; -11.03 percent
  • Florence: $19,109,471; 0.01 percent
  • Fond du Lac: $130,737,163; -12.73 percent
  • Green Lake: $74,922,647; -6.31 percent
  • Kewaunee: $30,335,210; -5.67 percent
  • Manitowoc: $119,335,321; -9.77 percent
  • Marinette: $113,227,523; -2.91 percent
  • Marquette: $66,713,140; -4.86 percent
  • Menominee: $11,636,142; -8.84 percent
  • Oconto: $66,347,370; -4.01 percent
  • Outagamie: $319,989,214; -13.98 percent
  • Shawano: $80,166,889; -8.03 percent
  • Sheboygan: $287,037,113; -16.70 percent
  • Waupaca: $94,620,258; -12.25 percent
  • Waushara: $263,984,034; -5.95 percent
  • Winnebago: $195,547,916; -3.13 percent

–By MaryBeth Matzek