Social media is an industry still in its infancy – who heard of Twitter four years ago? – but it already has a rock star – Peter Shankman.
Shankman, a former journalist turned public relations/social media entrepreneur, is coming to the New North on Oct. 26 as part of PRSA’s 10th anniversary celebration. Shankman will present a 90-minute address about how businesses can use social media to their advantage followed by a question-and-answer period. The event is part of PRSA’s celebration that will also include networking, dinner and an awards presentation.
I can’t wait to hear what Shankman has to say and hopefully he’ll provide the answer to my biggest question – how can you keep up with social media while still getting all of your other work done?
Shankman is most well-known for founding Help A Reporter Out (HARO), which connects thousands of journalists to sources around the world looking to be quoted in the media. He is also the author of “Can We Do That? Outrageous PR Stunts That Work — and Why Your Company Needs Them" and was named one of PR Week Magazine’s “30 under 30 to Watch.”
Shankman is speaking at 2:30 p.m. at the Brett Favre Steakhouse in Green Bay. For more information or to register, please click here.
— By MaryBeth Matzek