Social media is everywhere. From family members or friends(or maybe even yourself) updating their status and sharing their thoughts in less than 144 characters to businesses who now include the blue Facebook label on everything encouraging customers to “follow them,” you can’t seem to get away from it.
With that in mind, Insight invited Cheryl Perkins, president of InnovationEdge in Neenah, (you can follow her on Twitter at @CherylPerkins) to lead a discussion with regional leaders about the role social media plays in their businesses. The result is InForum.
Vince Gallucci, chief administrative officer for Affinity Health System; Vicki Updike, president of Miles Kimball; Jason McGlone, senior partner at Kerntke Otto McGlone Wealth Management; and Steve Tyink, vice president of business innovation at Miron Construction all chimed in what they think about social media along how they’re using to grow business. Take Affinity, for example. The Menasha-based healthcare system uses social media to share information on the latest health news to tips on how to beat the flu. They also created a You Tube channel where they post patient stories and then use billboards and advertisements to drive customers to the site.
I encourage you to check out the InForum page on our website to see what these leaders have to say. You can listen to their responses via a podcast, watch videos or read a transcript of the discussion. Then please share with us your thoughts on social media and the role it plays in your business by responding to this blog. It’s a great way to keep the discussion going and find out what readers are thinking.
And for those of you who still shunning social media, please keep this quote in mind from Peter Shankman, an author, PR expert and TV commentator who was in Green Bay last week: “Social media isn’t life changing; it’s just part of life.”
–By MaryBeth Matzek