Survey reveals rosy outlook

Posted on Dec 17, 2010 :: Insight on Business, Web Exclusive.
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Posted by of Insight Publications

Optimism was definitely in the air as the results of the 2010 First Business Economic Survey of Northeast Wisconsin were shared Thursday evening at Butte des Morts Country Club in Appleton.

According to a survey conducted by the University of Wisconsin’s A.C. Nielsen Center for Marketing Research in September and October of 2010, area business leaders reported better numbers in 2010 and are predicting an even better 2011.

Some key findings include:

  •  50 percent of firms reported increase in sales revenue, up from 20 percent in the previous year
  • 45 percent reported increased profitability in 2010 compared to just 12.5 percent in 2009
  • 75 percent of businesses plan to maintain or increase the number of employees in the coming year, compared to 58 percent a year ago
  • 75 percent plan to maintain or increase capital expenditures, up from 62 percent in 2009

“2010 was definitely a good year for businesses, but you have to remember where we came from in 2009 and how bad that was,” says David Ward of North Star Economics in Madison, who presented the report’s findings.

In addition to sharing the report’s findings, the economic forum also featured a panel of area business leaders including Richard McCreary of Marinette Marine, Tom Boldt of Boldt Construction, Steve Morton of Morton Drug Co., Karen Monfre of Wipfli and Peter Helandaer of Heartland Business Systems.

“It’s invaluable to hear what these business leaders have to say and the ideas they’re sharing with you,” says Mickey Noone, president of First Business Bank Northeast Wisconsin. “We hope you apply what you’ve heard and that you’ll have a strong 2011.”

To see a playback of the event, which was co-sponsored by Insight Publications, and read a live blog from the event, please click here.

 –By MaryBeth Matzek