Appleton-made beverage making its mark

Posted on Jul 6, 2011 :: Insight on Business, Web Exclusive.
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Posted by of Insight Publications

Limelite Premium Fusion Drink – which was developed by Appleton-based T-D Innovations and profiled in the April issue of Insight – is expanding its reach.

The drink is now available at a variety of retail stores including Sendiks, Pick ‘n Save, Copps and Open Pantry. Limelite is already sold at Woodman’s, Piggly Wiggly, Festival Foods and Express Convenience Center. It’s also sold at Miller Park.

Limelite is a new category in the drink product division and is being classified as a fusion drink: fusing together a citrus/berry flavor and vitamins including Vitamin B-12 and B-6, ginseng, taurine, ginkgo biloba and niacin. Limelite has a lower, safer level of caffeine, giving the consumer a healthier boost, says T. J. Utschig, president of T-D Innovations.

 “The popularity of Limelite has taken off because of partnerships with Wisconsin-based companies, consumers are really enjoying it, and we have Ryan Braun who believes in the healthy ingredients and taste of Limelite so much that he has been a prime endorser of Limelite since its inception. We think we’ve really got a fantastic product on our hands and see the growth continuing throughout the country.”

Utschig recently rolled out Limelite Sugar Free, which like Limelite, is sold in 16-ounce cans and retails for $3. The company is planning to expand distribution into Illinois, Minnesota and Los Angeles by the end of the year and is putting the finishing touches on an all-natural drink made with stevia and acai berry.