Program puts green tourism in the spotlight

Posted on Jan 5, 2012 :: Insight on Business, Web Exclusive.
Posted by of Insight Publications

“Going Green” has moved into the mainstream of tourism and many businesses in the industry are capitalizing on the triple bottom line that green initiatives offer. Area businesses are invited to learn more about “green” tourism at an informational session on Jan. 18 at the Fox Cities Visitor Center in Appleton.

Shelly Allness of the Wisconsin Department of Tourism will talk about Travel Green Wisconsin and answer questions from 10:30 to 11:30 a.m. She will talk about the program as well as how organizations can become certified and the benefits of being certified green business. 

Travel Green Wisconsin is a voluntary, affordable program that reviews, certifies, and recognizes tourism businesses that have made a commitment to continuously improve their operations in order to reduce their environmental impact. This program allows tourism businesses to evaluate their operations, set goals, and take specific actions towards environmental, social, and economic sustainability.

To sign up, please click here.