Fox Cities chamber survey paints optimistic picture

Posted on Feb 1, 2012 :: Insight on Business, Web Exclusive.
Posted by of Insight Publications

Area business leaders are cautiously optimistic about the year, according to the 2012 Economic Outlook Survey conducted by the Fox Cities Chamber of Commerce. The report was released Tuesday morning.

According to the 2012 Economic Outlook Survey, local businesses are expecting employment, gross sales and net profits for the coming year to remain the same as 2011.

  • Availability of qualified workers decreased from 2011 in positions of profession/technical and skilled labor fields.
  • Pressure for employers to pay higher wages to attract and retain staff remains minimal.
  • Planned capital expansions decreased from 40 businesses in 2011 to 38 for the coming year.
  • Increased or stable business growth are expected by 97 percent of the respondents compared to 94.5 percent in 2011.

Expectations by local businesses for gross sales during the coming year are about the same as the previous year and up slightly for net profits.

  • 71 percent of all respondents predict an increase during 2012.
  • 25 percent believe sales will be unchanged
  • 5 percent behind the previous year

Detailed results of this year’s Economic Outlook Survey are available on the chamber website at