Farm Technology Days to attract 45,000 visitors

Posted on Jul 17, 2012 :: Insight on Business, Web Exclusive.
Posted by of Insight Publications

This summer’s exceedingly hot temperatures can’t drive this Wisconsin tradition away.

Today, Outagamie County kicked off “Wisconsin Farm Technology Days,” the state’s largest farm show.  The fair will be held through Thursday, July 19 in New London. More than 600 booths are estimated to attract 15,000 visitors per day to learn about Wisconsin’s agricultural processes and innovations.

The organizers of the event, noting the current weather trends, set up cooling shelters and misting stations on the grounds, and have distributed 10,000 gallons of water among the 120 tents to give out to visitors.

Farms in the northeastern part of Outagamie County volunteered their land to host the event. Sugarcreek Farms and Heideman Farms, both in New London, will serve as host farms for this year’s show, which requires 100 acres for parking and 250 acres for live demonstrations.

The event showcases the importance of agriculture to the region. According to the University of Wisconsin, agriculture generates nearly $3 billion of the county’s total annual business sales. Additionally, Outagamie County is one of the top 50 dairy-producing counties in the country, the number one producer of sauerkraut in the country, and the top cabbage producer in the state.

Farm Technology Days was last hosted in Outagamie County in 1981, and the return of event to the county required more than three years of planning by local volunteers.

But taking on the challenge is proving to be worth it — the event is estimated to bring in more than $1.8 million to the region. Local hotels will reap the benefits of this event as well, as the influx of visitors will fill over 4,000 area hotel rooms.

“This is one of the largest events in the region this summer and certainly the largest agriculture related show,” Fox Cities Convention & Visitors Bureau Marketing Director Pam Seidl says. “We’re thrilled to be hosting the visitors and proud to show that Outagamie County remains a strong agri-business region.”

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–Rashmika Nedungadi