Why April is a great month for Northeast Wisconsin

Posted on Apr 1, 2015 :: Insight on Business, Web Exclusive.
Sean P. Johnson
Posted by of Insight Publications

Welcome to the April edition of Insight on Business

It’s the first of April and already our notebooks here at Insight are overflowing with good stories.Pulse Young Professional Network

While you patiently wait for the April issue of Insight on Business to reach your mailbox – those of you who are impatient I’m sure have already been online – the information keeps flowing and the stories continue to grow richer in detail.

This month was already stuffed with good things, starting with a great innovation story about Winsert, a Marinette-based company that engineers custom components and alloys for its customers. Not only does the company make some really unique products, you can admire the approach the company took during the Great Recession, which was to redouble their sales efforts and fully fund the R&D department. The result was 36 percent growth last year.

Some of the other great things you will find in the April issue:

  1. A closer look at the developments powering the growth of Outagamie County Regional – soon to be Appleton International – Airport, straight from Airport Director Abe Weber
  2. Work spaces that both inspire and showcase the innovative thought processes going on around the region. You’d be eager to get to the office each day working in these spaces
  3. Insight into the benefits of the region’s newly constructed and planned exhibition spaces and how they can help the accelerate the growth of the region’s creative economy
  4. A sense of the growing optimism in Manitowoc County as some old scars heal and new opportunities emerge. Much of our region’s lakefront area is enjoying a bit of a renaissance.

Once story that has really taken off since we went to press is the growing involvement of our region in the first statewide Young Professionals week. YP groups from all around our region have taken up the challenge of creating a celebration and a culture that will attract young pros.

A Fox Cities company will help kick off the week when it receives a 2015 Bubbler Award as one of the best places to work for young professionals. Weidert Group, an inbound marketing agency based in Appleton, received notice it will be one of 10 companies in the state to receive the honor. They will be joined by Associated Bank as companies representing Northeast Wisconsin.

“It’s an honor to be recognized by NEWwaukee as a great workplace for young professionals,” says Greg Linnemanstons, president of Weidert Group. “Attracting and retaining great talent is one of our key strategies, and we’ve deliberately made our young people responsible for helping define our culture. So it’s really gratifying to see and hear that it’s working. And as one of the more mature members of our team, I can say it helps make the workplace more enjoyable for all of us!”

Weidert Group will be honored April 11 in Wausau at the 2015 Bubbler Awards ceremony, which serves as a kickoff for YP Week statewide.

That’s just the beginning. Young professional groups from our area have planned an array of activities for YPs to collaborate, network and help shape a culture that attracts more of them to the region.

One of the capstone events will be The Artery, an urban market event at the Outer Edge in Appleton planned by Pulse, the young professionals group of the Fox Cities Chamber of Commerce.

“It’s really an urban makers market. There will be local artisans and young makers, plus craft cocktails and music,” says Adrienne Palm, director of leadership-Pulse & Cultivate. “We are trying to think outside the box of what a young professional is and what they want.”

Dozens of area events are planned from Green Bay to Fond du Lac to the lakeshore. For a full list, visit www.ypweek.com.

Sean's-Staff-Headshot-for-web-cropped Sean P. Johnson is the senior associate editor for Insight Publications. He can be reached at [email protected]