Setting the tone in downtown Appleton

Posted on Aug 6, 2015 :: Insight on Business, Web Exclusive.
Andrew Schaick
Posted by of Insight Publications
A guitarist performs at the Behind the Mile event on Wednesday.

A guitarist performs at the Behind the Mile event on Wednesday.

Downtown Appleton will be buzzing with both familiar — and some not as well known — musicians over the next few days. The third annual Mile of Music kicks off today on College Avenue, and many musicians, visitors and enthusiasts are gearing up for a weekend filled with music, fun, and most of all, creativity.

Although the event provides entertainment and opportunities for visitors and musicians, they aren’t the only ones that benefit from the event. As guitarist Frank Anderson says, the main initiative of the event is to bring musicians back to the region.

“Musicians, aspiring artists and other industries need to realize that places like LA and Nashville are crowded, and we want to bring those recording artists back to Wisconsin to help the local industry grow,” Anderson says.

Appleton already has venues that support music, one of the biggest ones being the Performing Art Center. Businesses within the downtown district say the event articulates the importance music has always had to the area, while increasing an awareness of businesses and talent that support Mile of Music.

“With all of the great musicians and talent we have here in Wisconsin, the atmosphere and economy Appleton provides is just a great setting for this event which is why I’m proud to be a part of it each year,” says John Adams, curator and manager of The Draw, which is a collaborative artist’s works space that will open in September.

The businesses and cafes which are located in the heart of Appleton in downtown will take part in the event by opening up their doors for musicians to come in and perform for guests, which draws a larger crowd to the downtown district.

More than 40,000 people are expected to attend the festival, which last year, brought over $2 million to the area.

The event starts today and goes through Sunday.