Grocer nabs prime spot opened up by Highway 10/441 revamp
Festival Foods will build it 24th Wisconsin location in Menasha, announcing plans to open a new grocery store near the intersection of Highway 441 and Oneida Street by summer of 2016.
Developers have long considered that area to the south of Midway Road a prime development corridor with the renovation and reconfiguration of the interchanges along that section of Highway 441. Permits are expected to be issued later this month and work on the new building should begin this fall.
“This represents a key opportunity to expand our business and to better serve the growing number of guests in the surrounding Fox Cities area.” says Mark Skogen, president and CEO of Festival Foods. “We are excited about the opportunity to offer Menasha guests value-driven pricing, a wide selection that includes healthy choices, and a great shopping experience.”
Similar to its three other stores in the Fox Cities, Festival plans to offer natural and organic foods, fresh sushi, a healthy-choices salad and hot food bar, an extensive deli, catering services and a complete selection of groceries, meats and produce.Similar to many of the company’s newest stores, the Menasha location will have a dining-deck seating area above the deli, a community conference room and a Tot Spot, which is Festival Foods’ supervised in-store child care service.
The store will operate 24 hours a day and employ an estimated 250 to 275 associates.
For the Menasha community, this is the second new grocery store to move into the city in the past year. In the fall of 2014, Third Street Market opened in the downtown, successfully closing a 10-year effort to locate a grocer in one of the cities most densely populated areas. The downtown area had been designated a food desert by the U.S. Department of Agriculture.