One of the musicians attending Mile of Music may have said it best: “They have their own beer.”
The phrasing may have been different, as Mile of Music director and co-founder Dave Willems recalls, but for a festival that celebrates original, hand-crafted music, it just wouldn’t do to have anything but an original, hand-crafted brew to further the celebration.
On Wednesday morning, in the tap room of Stone Arch Brew House, the fifth rendition of Mile of Music Americana Pale Ale was poured for the first time this season. The special edition beer will be available at pubs, restaurants and outdoor venues from now through the festival. Last year’s brew sold out on the final day of Mile of Music.
“It’s a great opportunity for us,” says Steve Lonsway, president and brewmaster at Stone Arch. “It’s great when you go through the stages and parks and see folks drinking it. It’s a pretty exciting time.”
Lonsway says the brewery prepared about 15 more barrels of the original recipe than last year. The recipe is based on a brew he created as a homebrew and has perfected from there.
After the tapping event, the brew was scheduled to be available at the Concerts in the Courtyard series at the Radisson Paper Valley and at the Stone Arch on Point concerts at Riverview Gardens.
Mile of Music runs Aug. 3-6 in downtown Appleton and will feature more than 200 artists performing nearly 1,000 live sets during the four-day event.