Goodwill’s Bob Pederson announces retirement

Nonprofit's longtime leader will depart Dec. 31

Posted on Jul 27, 2017 :: Insight on Business, Web Exclusive.
Sean P. Johnson
Posted by of Insight Publications

Robert A. “Bob” Pedersen has announced his retirement as the CEO and president of Goodwill Industries of North Central Wisconsin, effective Dec. 31, 2017.

Pedersen informed the Goodwill NCW board of directors of his retirement decision at Wednesday’s board meeting. The board accepted the decision, and is charged with executing a succession plan.

Pedersen, 73, has served as the organization’s leader since 1991. That year, Goodwill NCW operated 11 retail stores and training centers in 33 counties and served 718 people through its human-services programming, on approximately $6 million of revenue.

Today, Goodwill NCW has 29 human services programs, has touched the lives of more than 63,000 Wisconsinites in each of the past four years, and operates 27 retail stores and training centers, an Outlet Store (and logistics hub) in Appleton, and operates a women’s apparel website, In 2016, Goodwill NCW reported revenues of $60,663,649.

“We are blessed to serve our 35 counties of Wisconsin,” Pedersen said in a statement released Thursday afternoon. “Over the years, we’ve been fortunate to develop great relationships, partnering with dozens of agencies and businesses — nonprofit and for-profit — and make a positive difference in the lives of so many people who face challenges in their everyday lives.

“We’re incredibly thankful for those relationships. But the relationship between Goodwill, our shoppers and donors makes everything happen for us and those we serve. Without that basic support — built on the Goodwill legacy of Rev. Edgar Helms more than 115 years ago — we couldn’t do what we do, as well as we do it.”