Startup accelerator gBETA to recognize inaugural group of grads

Program helps startups gain early customer traction

Jessica Thiel
Posted by of Insight Publications

Nationally ranked startup accelerator gener8tor has announced the participants of its inaugural gBETA Northeast Wisconsin cohort, with ventures as varied as resource-efficient indoor farming and a career-mapping platform.

The gBETA Northeast Wisconsin fall 2017 cohort graduates on Dec. 14 during LiveBETA, or demo day. A program will be held from 5:30 to 8:30 p.m. at the University of Wisconsin-Oshkosh Alumni Welcome and Conference Center.

The five companies that participated in gBETA will deliver five-minute pitches to an audience of mentors, investors and community members.

Participants included:

  • Career [RE]Search Group, an internal career mapping platform that allows corporations and employers to retain talent, develop existing employees and facilitate internal succession planning.
  • Fork Farms, which makes resource-efficient indoor farming systems for commercial, educational and home markets.
  • Little Food Co., producing fresh-frozen, locally sourced, 100 percent natural, organic baby food.
  • OrendX, modernizing traditional nurse engagement practices through its mobile platform that provides nurses with meaningful recognition and social communication from their patients, front-line managers and colleagues.
  • Tracr, providing forensic accounting software that automates and streamlines asset-tracing analysis, empowering forensic accountants to trace assets faster and with more accuracy.

The program kicked off in late October with the leadership of Microsoft Corp., Venture Center at Fox Valley Technical College and the UW-Oshkosh Business Success Center. Additional sponsors include a coalition of Wisconsin institutions comprised of WiSys, UW-Green Bay Cofrin School of Business and the Greater Oshkosh Economic Development Corp.

gBETA serves as a free accelerator for early-stage companies with local roots and requires no fees or equity. Participants receive intensive and individualized coaching and access to gener8tor’s national network of mentors, customers, corporate partners and investors.

The program is designed to help startups gain early customer traction on their product or idea, and establish metrics that make them competitive applicants for full-time, equity-based accelerators or seed investment.

LiveBETA is a free event, but those interested in attending are asked to RSVP: Startups interested in applying should contact gBETA Northeast Wisconsin Director Adrienne Palm ([email protected]). For more information, visit