WEDC, higher eds team up for talent initiative

Posted on Jun 19, 2018 :: Insight on Business, Web Exclusive.
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Dr. Tina Sauerhammer Dean, a UW-Green Bay graduate, is featured in a new marketing campaign to encourage state college alumni to stay in Wisconsin after graduation.

The Wisconsin Economic Development Corp. is teaming up with universities and colleges across the state to encourage their alumni to pursue their personal and professional goals in Wisconsin. This is the first time the state has collaborated with Wisconsin colleges and universities on a marketing initiative aimed at talent attraction.

The University of Wisconsin-Green Bay and St. Norbert College in De Pere unveiled their joint marketing campaign Monday with the WEDC that includes social media ads that link to videos featuring the perspectives of young people who have studied in Wisconsin and landed their dream jobs here, either right out of school or after leaving the state and deciding to return here.

St. Norbert and UW-Green Bay are two of nine Wisconsin colleges and universities with alumni featured in the ads, which are appearing nationally on Facebook, Instagram and LinkedIn. The ads are targeted specifically to reach graduates of more than 60 Wisconsin colleges and universities, or people who engage with those institutions on social media.

Among those featured in the “alumni snapshots” from the New North are Dr. Tina Sauerhammer Dean, a UW-Green Bay graduate who moved to Washington, D.C., after graduation in 1999 and returned to Wisconsin in 2014, and Maggie Berens, a 2014 St. Norbert College graduate who considered moving to Chicago but opted to stay in Wisconsin.

The ads link to a new alumni webpage on InWisconsin.com, where visitors can explore both career and lifestyle opportunities in the state. The page includes job search and home search tools and a prompt that asks Wisconsin graduates to “share your story,” which the WEDC hopes will increase campaign awareness.

The alumni initiative is one of three components of a $6.8 million marketing campaign to attract and retain talented workers in Wisconsin to meet the state’s workforce demands.

Other educational institutions working with WEDC on this initiative include UW-Madison, UW-Eau Claire, UW-Milwaukee, UW-Whitewater, UW-Platteville, Western Technical College in La Crosse and Lakeshore Technical College in Manitowoc County.