New visitor center to serve as Green Bay’s ‘front door’

Posted on Sep 13, 2018 :: Insight on Business, Web Exclusive.
Posted by of Insight Publications

 Visitors to Green Bay will soon have a new way to experience what the area has to offer.

The $6.5 million Experience Greater Green Bay Visitor Center is being built by the Greater Green Bay Convention & Visitors Bureau (CVB) to highlight the region’s attractions and what makes it special.

The new visitor center will be located at Interstate 41 and Lombardi Avenue, just west of Lambeau Field and the Packers’ Titletown development. Scheduled to open in the summer of 2020, the two-story, 12,500-square-foot visitor center will showcase the Green Bay area as a great place to live, work and play by showcasing regional arts and culture, waterfronts, education, industry and quality of life. More than 5.7 million visitors spend an estimated $671 million annually in the Greater Green Bay area.

“We have a golden opportunity in front of us,” Brad Toll, president and CEO of the CVB, said in a statement. “There is momentum to boost tourism in a region that is widely visited, and at the same time, we can open the front door of Greater Green Bay to attract talent to our forward-thinking community.”

When the center is finished, the CVB will move its offices to the site. They were previously located in the Brown County Arena, which sustained damage in last April’s blizzard and is being demolished to make way for a new expo center.

“The plan is to create a stand-alone, wow-factor environment that will make a positive impact on visitors so that when they are in our area they stay longer, spend visitor dollars and spend them in more places, come back often and consider moving here,” Toll said.

 The Experience Greater Green Bay Visitor Center is a project being facilitated by Experience Greater Green Bay, a 501(c)(3) partner of the Greater Green Bay CVB. So far, the project has raised $3.5 million, including a lead gift of $1.5 million from Oneida Nation.

The visitor center will feature community spaces and an atrium with interactive displays that highlight attractions in Greater Green Bay, the history and traditions of the community and its industries. The center also will have an outdoor plaza and garden.

“By serving as the front door to Greater Green Bay, the visitor center will be a destination that will inspire travelers to explore our attractions, dine at our restaurants, shop our stores, stay in our hotels and move here, whether now or in the future,” David Martin, of H.J. Martin and Son, who is co-chairman of the Experience Greater Green Bay Visitor Center Campaign, said in a statement.