Bullfrogs baseball team renamed Booyah

Posted on Nov 16, 2018 :: Insight on Business, Web Exclusive.
Sharon Verbeten
Posted by of Insight Publications

Take one fighting mad rooster and one beloved Northeast Wisconsin soup and you’ve got a recipe for success. At least that’s what Big Top Baseball, owner of the former Green Bay Bullfrogs team, hopes since it announced that the the team will now be called the Green Bay Booyah.

That name was selected from a list of seven finalists culled from a naming contest held earlier this year.

Next spring, the Northwoods League franchise will move to a new stadium in Ashwaubenon — Capital Credit Union Park — so with the move comes rebranding, according to team executives.

The team unveiled several logo/brand marks this week—created by Brandiose, a branding/design firm in San Diego. Also at the kickoff, the team displayed a 2,000-gallon booyah kettle, bearing the mighty rooster logo, that will be a mainstay at the park.

While the moniker may be getting some mockery on social media, the team and village seem secure in their choice.

“We really wanted the name to resonate with the community. A good logo tells a good story,” says Green Bay Booyah General Manager Sieeria Vieaux.

Village of Ashwaubenon officials agree. “We’re very excited,” says Village Manager Allison Swanson. “[The name] reflects how we feel about the community. It evokes a warm feeling.”

Love it or hate it, there’s no denying the name is unique—and does include a built-in rally cry—BOOYAH!

“Every time we said it, we smiled,” says Big Top Baseball President Vern Stenman.