State unveils vet recruitment campaign

Jessica Thiel
Posted by of Insight Publications

State officials unveiled a new initiative to help Wisconsin companies recruit workers by enabling them to engage with military personnel around the country before they return to civilian life.

The “Mission Wisconsin Talent Pipeline” is the next phase of the state’s $1.9 million national marketing campaign to encourage transitioning military personnel and their spouses to live and work in Wisconsin once they leave the service. The campaign is a joint effort of the Wisconsin Economic Development Corp., the Wisconsin Department of Veterans Affairs and the Wisconsin Department of Workforce Development.

A key component of the campaign involves having a team of state employees and private-sector representatives visit Hiring our Heroes transition summits at military bases throughout the country and at select installations abroad to tout the attributes of Wisconsin. The delegation has visited bases in three states so far and personally interacted with more than 850 service members.

Each business that registers with the new “Mission Wisconsin Talent Pipeline” initiative will be asked to provide information on its open positions and what skill sets the company is seeking. After each transition summit, the Wisconsin delegation will provide that company with access to vetted résumés for transitioning veterans and their spouses who may be a good match for those openings.

More than 40 Wisconsin companies, including Foxconn, Oshkosh Defense, WPS Health Solutions, Quad Graphics and American Family Insurance, already have started the process to become part of the program.

Companies interested in learning more about the “Mission Wisconsin Talent Pipeline” program can visit wedc.org/hire-veterans. Businesses can complete a form to ensure they are included on the list of Wisconsin companies actively seeking to hire veterans, and someone from the initiative will contact them with more information.

Wisconsin’s effort to attract transitioning military personnel is part of the state’s new $6.8 million marketing campaign aimed at attracting talent to address Wisconsin’s current and future workforce needs. This marks the first time the state has launched a comprehensive talent attraction campaign aimed at military personnel and spouses.