Heidel House to cease operations

Posted on Mar 1, 2019 :: Insight on Business, Web Exclusive.
Jessica Thiel
Posted by of Insight Publications

The owners of Green Lake’s Heidel House Resort & Spa announced that it will cease operations May 20. Fiore Companies of Madison, which owns the facility, continues to seek a buyer for the property, which has been for sale since 2016.

“The Fiore Companies have owned the Heidel House Resort for 35 years. We have been very committed to this property, its employees and to the Green Lake area, which is why we are saddened to make this announcement,” Stacy Nemeth, chief operating officer for Fiore, said in a press release. “Unfortunately, during the last decade, we have sustained financial losses, and operation of the resort in its current configuration is no longer a sustainable business model.”

To increase the resort’s appeal, it had added the Evensong Spa in 2006 and in 2014 hired Marcus Corp. to manage the property.

“Times have changed, particularly in the hospitality industry, and the resorts of yesteryear aren’t necessarily the resorts that are capturing the interest of a new generation of travelers,” Nemeth said. “Frankly, the Wisconsin Dells, which is only 50 miles away, has seen an extended period of growth and continues to be a tourism behemoth that is difficult to compete against.”

If no buyer for the facility emerges, Fiore Companies will pursue other development operations and work with the City of Green Lake as it explores opportunities, the press release stated.

The original Heidel House estate was built in 1890 as a private residence. It opened as an inn for guests in 1945, and by the 1970s had become a popular destination, according to its website.