Little Food Co. wins pitch contest

Posted on Mar 1, 2019 :: Insight on Business, Web Exclusive.
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Posted by of Insight Publications

Little Food Co. LLC of Kaukauna won $10,000 on “Project Pitch It,” a Milwaukee-based TV show where entrepreneurs pitch their business ideas to a panel of business owners and professionals.

Founded by Amanda Santoro, a former nurse and mom of four, Little Food Co. makes its baby food from scratch in small batches with locally sourced, organic produce. It is frozen to seal in freshness and flavor, she said. LFC has sold more than 4,000 baby food meals through farmers markets, its website subscription plan and wholesale accounts at four grocery stores.

Santoro founded the company in 2018 after seeing the poor quality of baby food on the shelves of her local stores. With her older three children, Santoro made homemade baby food, but with her fourth child — and now working full-time — she no longer had the time. She decided to launch LFC to provide parents with a healthier option for their baby’s food.

LFC recently moved from a shared commercial kitchen into its own production facility.

“We’re at a pivotal point in our business and we’re looking to scale up production. We need to hire help, so a $10,000 cash reward would give us the funds to scale up production and distribute our product throughout the state,” Santoro said in her pitch to the panel.

Santoro, who left her nursing job to work at LFC full-time, received the largest amount in the latest round of the Project Pitch It Award program.