Study: Lawrence University delivers $70.3M economic impact

Posted on Apr 23, 2019 :: Insight on Business, Web Exclusive
Jessica Thiel
Posted by of Insight Publications

An economic and community impact study revealed that Lawrence University delivers Appleton and the greater Fox Cities area an annual economic impact of nearly $70.3 million.

The study from Appleseed, an independent economic consulting firm, looked at employee earnings, goods and services, construction projects, off-campus spending and visitor spending. It also showed how the liberal arts college’s contributions to the community go beyond economics, highlighting ongoing cultural and charitable relationships.

“The Appleseed study is a testament to how ideally situated Lawrence is here in the Fox Cities,” Lawrence President Mark Burstein said. “It speaks to how tightly woven we are into the very fabric of this community. Lawrence is proud of that, proud of our deep roots in Appleton and the economic, cultural, charitable and intellectual contributions that come from our faculty, students and staff.”

The report estimates that in fiscal year 2017, Lawrence, its students and visitors directly and indirectly accounted for 1,059 jobs in the Fox Cities region, with earnings totaling $44.1 million, and nearly $70.3 million in regional economic output.

Among the notable numbers in the study:

  • 886 Lawrence graduates live and work in the Fox Cities (5 percent of area residents with a bachelor’s degree are Lawrence graduates).
  • $1.44 million in financial aid is provided to LU students from the Fox Cities.
  • 605 faculty and staff are directly employed by Lawrence, with a payroll totally nearly $29.9 million. The earnings of full-time faculty and staff averaged $58,240 in 2017.
  • $1.4 million was paid to contractors and vendors in the Fox Cities for various construction and renovation projects in 2017. Another $2.2 million went to contractors elsewhere in Wisconsin.

The report also noted he school’s impact on the community beyond economics:

  • Faculty, staff and students have ongoing relationships with 100 agencies and organizations in the Fox Cities. Nearly 10,450 hours of community volunteer work was reported in the 2016-17 academic year.
  • Nearly 1,500 children across the Fox Cities participate in the Lawrence Academy of Music, a division of the Conservatory of Music.
  • Lawrence plays a major role in the arts community in the Fox Cities. The Conservatory features upwards of 20 performances throughout the year by internationally recognized artists. Three convocations a year bring in nationally recognized speakers. The Wriston Art Gallery presents about 10 art exhibits a year. All are open to the public.
  • The Warch Campus Center has become a popular location for booking community and corporate events, as well as weddings and other celebrations.
  • Lawrence has worked closely with local leaders in efforts to make Appleton and the Fox Cities a more welcoming and inclusive community for people of all backgrounds.