Barb LaMue taking the helm at New North Inc.

Posted on May 2, 2019 :: Insight on Business, Web Exclusive.
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Barb LaMue, an executive with the Wisconsin Economic Development Corp., will become executive director of New North Inc. effective June 10. Founding Executive Director Jerry Murphy is moving into a strategic role, leading expanded entrepreneurial efforts as part of his transition to retirement.

LaMue has served as vice president of business and community development for the WEDC since 2015. A resident of Green Bay, she previously worked with the WEDC as the account manager for Northeast Wisconsin and sector development manager for manufacturing, defense, advanced materials and bioscience. Before joining the WEDC, LaMue served as executive director of Centergy Inc., the regional economic development organization for five counties in central Wisconsin.

“She is a very skilled economic development professional who has strong ties to the region. Barb’s No. 1 value is collaboration, and we look forward to the relationships she will build with New North’s investors and partners,” said New North Co-Chair Vicki Updike.

Murphy has led New North Inc. for the past 14 years, joining the organization just months after its creation by regional business leaders. In his role as executive director, he designed and executed the organization’s strategic economic development initiatives, with a specific focus on workforce and business development, along with regional branding, while fostering collaboration across the 18 counties of Northeast Wisconsin.

During his tenure, and with the help of strong teams, brand awareness for the organization was raised to well over 90 percent. To take a regional brand from zero to 90-plus among the region’s business community is considered a major accomplishment, said New North Co-Chair Bill Bohn.

“Jerry is a great leader, who has built New North into one of the state’s preeminent regional economic development organizations,” he said. “We are very pleased to have him work with us in the important role of leading the Small Business & Entrepreneurial strategic initiative during this transition.”