UWO launches new brand, campus names

Posted on Jul 15, 2019 :: Insight on Business, Web Exclusive.
Kennedy Krause
Posted by of Insight Publications

One year ago, the University of Wisconsin-Oshkosh merged with two-year schools UW-Fond du Lac and UW-Fox Valley to create one university with three campuses. Last week, the UW System Board of Regents approved the campus names, and UWO officially launched its new brand.

The approved campus names are:

  • University of Wisconsin-Oshkosh, Oshkosh Campus
  • University of Wisconsin-Oshkosh, Fond du Lac Campus
  • University of Wisconsin-Oshkosh, Fox Cities Campus

A UWO research study asked students, parents and representatives from local communities what was important to them regarding UWO and its campuses. This influenced the creation of the new brand and campus names. Results showed UWO plays an important role in the region, and its new brand represents how many students, parents, alumni and communities already refer to the school as UWO.

“Our names reflect the pride of place of three thriving campuses, something that our students and community members noted in our market research,” said Martin Rudd, assistant chancellor for access campuses. “The access campus names reflect our connection as a single university, while capturing our history as well as who we are today.”