Ryder Cup’s economic benefits to top $135M

Posted on Aug 13, 2019 :: Insight on Business, Web Exclusive
Posted by of Insight Publications

With the eyes of the sporting world on Whistling Straits in Sheboygan County for the 2020 Ryder Cup, the region is expected to reap millions of dollars in economic benefit.

“The economic impact is expected to be upwards of $135 million,” David Kohler, president and CEO of the Kohler Co., said during an interview Tuesday at the golf course in Haven. “The event will also be viewed by millions of people around the globe. This is all a positive for Wisconsin.”

The Ryder Cup is a biennial event featuring the best golfers from the United States and Europe. Kohler says hosting the event in Wisconsin will be the state’s most important sporting moment.

“It’s a once-in-a-lifetime event. Last year, the Ryder Cup was in Paris. Next year, it will be here in little Haven, Wis., and then after that, it moves to Rome,” says Kohler, who serves as general chair for the 2020 Ryder Cup. “This is definitely the pinnacle event in golf.”

The impact will be felt beyond Sheboygan County as demand for hotel rooms will expand to the north in Green Bay, south toward Milwaukee and west to Fond du Lac, Kohler says.

“We’re fortunate that Interstate 43 is so close and can help people get here quickly from the north and south, and from the west, Highway 23 provides a great connection,” he says.

As expected, interest is running high for the event, which will be held Sept. 22-27, from both spectators and corporations looking for a presence at the event. Jason Mengel, director for the 2020 Ryder Cup, says the number of people signed up as part of the random selection process to purchase tickets is the most ever for a Ryder Cup in the United States. People from all 50 states and 120 countries have already signed up.

People can register here through 11:59 EST on Sept. 13 for the chance to buy tickets. In October, applicants will be notified via email whether they were randomly selected for the chance to buy tickets.

“There’s still time for people to sign up,” Kohler says. “They use the selection process since the demand is so high for people wanting to attend.”

Whistling Straits also has multiple corporate hospitality options in its six chalet villages. Four of the six have already sold out, Mengel says.

“There’s a lot of interest and activity at the first hole since as match play, there’s definitely more of a team feel and a lot of energy,” he says. “We will not only have a hospitality suite behind the hole and to the right, but also to the left since the demand has been so high.”