M3 Insurance celebrates 50 years

M3 Insurance

Fifty years can seem like a lifetime, yet it has gone by in a flash. This milestone anniversary provides us the opportunity to celebrate five decades of doing business the best way we know how — with hard work, integrity, lots of fun, and a commitment to care for each other, our clients, partners, and communities.

M3 was founded by Loren Mortenson in 1968 as an independent life insurance agency in Madison, Wisconsin. Two years later, Rich Matzelle joined Mortenson, bringing expertise in employee benefits with him. The company’s name expanded to Mortenson, Matzelle & Meldrum in 1985 with the addition of Charlie Meldrum, who specialized in property and casualty insurance.

Regional expansion began in 1998, and by 2008, the company officially rebranded itself as M3 Insurance. Today, we are an independent, full-service insurance brokerage firm, offering products, services, and specialized expertise in the major disciplines of insurance for business and business executives.

A key theme driving M3’s success over the years has been the willingness to expand to meet an ever-growing range of clients’ insurance needs. Each new venture would bring with it new partners and officers and key employees, all vital in their contributions, all of whom would share in and shape what has become another key driver of our company’s success: a distinctive company culture.

More than 260 M3 employees in five offices throughout Wisconsin partner with thousands of clients to manage risks and protect assets. We are humbled and grateful to have become well-regarded in the industry and one of the top 100 brokers in America.

M3 Insurance
480 Pilgrim Way, Ste. 1230
Green Bay, WI 54304
(920) 405-9162
(800) 272-2443

To view the entire 2018 Anniversary Celebrations edition, please click here.