Tim Pflieger, founder and president of Door County Adventure Center, knows a little something about growth. Founded in 1994 as the Team Leadership Center (which still exists as the organization’s corporate name), Pflieger’s business was originally focused on providing team-building and leadership programs for schools, corporations and other organizations.
After expanding to serve the tourist market with kayaking tours, the Team Leadership Center rebranded itself to Door County Adventure Center in 2010. Since then, the business has grown rapidly and Pflieger has added numerous other adventures and challenges to its roster, including kayak rentals, high ropes challenges and zip line tours.
In addition to its headquarters about five miles north of Sturgeon Bay, the Door County Adventure Center has several other locations, including kayak and paddleboard rentals at Village Beach in Egg Harbor, a zip line tour at the Egg Harbor Fun Park, kayak tours at Whitefish Dunes State Park and Baileys Harbor, and a zip line canopy tour, kayak rentals and kayak tours at Rowley’s Bay Resort.
The variety of offerings allows Door County Adventure Center to cater to both the corporate and tourist market.
“In the corporate world, we offer single-day programs, leadership development workshops and multiday team-building retreats and strategic planning sessions with an adventure feature,” Pflieger says.
On the tourist side, the emphasis is less on development and more on fun. “We provide recreation day tours either zip lining, kayaking, standup paddleboarding, canoeing or rock climbing,” Pflieger says.
“The rewarding part is helping people accomplish what they thought they might not” be able to do, Pflieger says. “The greatest reward is when someone participating in one of our programs or tours changes their own belief in themselves or finds that inner determination, skill, talent and success.”