Change is the only constant

Posted on Nov 28, 2018 :: Editor , Editor’s Insights
Posted by , Insight on Business Staff Writer

Coming at the end of the year, December always lends itself to introspection about the previous 12 months. 2018 definitely was a year of change for both Insight and me. In April, Insight celebrated its 10th anniversary and a redesign that freshened the magazine’s look and introduced new features.

June brought the retirement of co-founder/executive editor Margaret LeBrun, who left to spend more time traveling with her husband, Dave. In November, Insight launched its first standalone publication in 10 years — Insight on Technology, a quarterly magazine focused on how technology is changing businesses and schools across the region.

Throughout the year, we hosted several new events, including one examining how Foxconn may affect the region, a forum focused on mergers and acquisitions, and a daylong event devoted to workforce housing and development.

As for me, I went from eight years of freelancing exclusively for trade and regional publications to becoming Insight’s editor. That was a big change for me and one I am happy I made.

All business owners face change, including reaching a point when they realize it is time to move on. Scott Bushkie, president of Cornerstone Business Services in Green Bay, deals with that kind of change every day. Bushkie carved out a niche for himself by working with businesses that have assets between $2 million and $100 million. In this month’s cover story, he talks about his approach to sales: quality over quantity and how not placing a price on a business actually can make the owner more money. That story starts on page 22.

Anyone driving by Appleton International Airport in Greenville is sure to notice another change as construction crews work on expansions at both Gulfstream and Air Wisconsin. Growth is happening at the airport, too, with passenger counts reaching record highs as more flights are added. Read Nikki Kallio’s Insight Insider feature starting on page 30 about everything happening at the airport, including the construction of a new regional aircraft rescue and firefighting facility in partnership with Fox Valley Technical College.

We at Insight wish our readers a happy holiday season and a great start to 2019.


coming up

Oshkosh Business Expo

The Oshkosh Chamber of Commerce Business Expo helps businesses increase brand awareness, share information about themselves and discuss job openings. This year’s expo will be held from noon to 7 p.m. Jan. 31 at the Oshkosh Convention Center. This year’s event includes a Made Local area where attendees can learn about different products made in Oshkosh. Visit to sign up to be an exhibitor or learn more about the event.


Insight is accepting nominations for our annual Insight Innovation Awards — we are looking for companies that are both brand new and decades-old that exhibit innovation in their industry or processes. Winners are selected in the categories of People, Planet, Process and Product. The winners will be announced at our annual Thinc! event in May. Nominate yourself or another innovative company by filling out a nomination form at All nominations are due Feb. 15.


An extra dose of Insight

Listen to Scott Bushkie, president of Cornerstone Business Services in Green Bay, discuss his philosophy when it comes to selling businesses. His approach is unique since he selects possible buyers to send the company’s information to and never sets a sale price, allowing the market and bidders to determine the final price.

Bushkie’s interview is just one of many you will find online at

Look for Insight on LinkedIn, Facebook, Twitter, Instagram and YouTube

Facebook and LinkedIn: Insight Publications LLC

Twitter and Instagram: Insightpubs

YouTube: InsightMagazineWI