Connections – Introducing: ED Talks

Posted on Nov 1, 2015 :: Connections
Posted by , Insight on Business Staff Writer

NN_speakers_320Four well-known business leaders will take the stage at this year’s New North Summit and challenge regional business professionals to shift the way they think.

Previously, only one or two speakers typically took the stage at the summit. However, organizers for the 12th annual event are hoping the four business leaders will help make a stronger impact among the audience this year by exposing listeners to
new thoughts from those who have taken the path less travelled to
achieve success.

As part of this year’s theme, “Think Shift,” these “ED Talks” — which are similar to TED Talks — will focus on ideas of regional economic development and will also help attendees adapt to new ideas in business practices.

“We are very excited to have these leaders bring their insights to this year’s summit,” says Jerry Murphy, executive director of New North, Inc. “Each speaker will talk about how innovation helps them reach their goals in their own business field.”

The speakers include: Dan Ariens, president and CEO of Ariens Company, based in Brillion; Tim Bergstrom, chief operating officer at Bergstrom Automotive; Dr. Matthew Hunsaker, first dean of the new Green Bay campus of the Medical College of Wisconsin; and John Kreul, vice president and chief information officer at Bemis Company.

“Based on the feedback we got last year in regards to the speakers we had, we decided to build on that and that’s why we added more speakers to the list,” Murphy says. Murphy hopes the four diverse business industries will bring a wide spectrum of takeaways for the audience.

Those who work closely with the event say they are excited to see what the speakers will bring to the new “ED Talks” program.

“This year, I’m most excited to hear the ED Talks and to hear top area leaders share their stories and how they shifted their thinking,” says Joey Reader, president and founder of A-Mazing Events, who has played a key role in planning and coordinating the event since 2009.

A-Mazing Events works closely with New North to build on the successes of previous years and develop a fresh approach to each year’s summit. Planning for each year’s event starts in January. With the size of the event and the opportunities it offers, she says it takes extensive planning to make each event successful.

“You learn so much from this event and this is a great opportunity for businesses in the New North region to come together to hear what’s happening in different areas of business,” Reader says.

With a large turnout expected, organizers say they needed to raise the bar by increasing interaction with the audience. According to a survey done by New North after 2014’s summit, 95 percent of attendees in 2014 said they would attend the New North Summit in 2015.

In addition to the four ED Talks, the event is a platform for business professionals to network. The same survey conducted in 2014 stated that 88 percent of all visitors who attended the summit said the event provided them with excellent opportunities to network and make new relationships.

“People have always said that one of the primary benefits of the event is the phenomenal networking opportunity this brings,” Murphy says. “This is a unique event since guests count on the summit to provide a venue where they can meet with people within their network, and also meet people outside of their network to create new business relationships.”


More information:
2015 New North Summit
8 a.m. – 4 p.m., Dec. 2, 2015
Best Western Premier Waterfront Hotel and Convention Center
1 North Main St., Oshkosh