FINAL FRAME – Brewing up business

Posted on Jul 1, 2012 :: Final Frame
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Posted by , Insight on Business Staff Writer

The summer months have always been the high point for Door County’s economy, and Door County Coffee and Tea Co. is no exception.

“We are open year-round, but we’re gearing up with new products and to showcase new flavors for this summer,” says Erin Hoffman, the café’s public relations representative.

Nestled in Door County’s Carlsville, the business prides itself on being family-owned and goes to great lengths to preserve the quality of its products by roasting its beans on-site. The company’s commitment to tradition hasn’t stood in the way of its innovations, however.

Recently, the company made the move to online sales of dozens of different coffees and teas, along with the introduction of the “First Pot’s On Us” program, which includes a free sample of coffee with every purchase through its website.

But there remains an allure to visiting the store in person. Through the viewing window looking directly into the roasting area, guests can observe roasters like Brenda Kasten (pictured) hand-turning beans to achieve the high standards that define the café’s presence in the area.

Speaking to the success of the 19-year-old business, which is just completing a 3,072-square-foot addition to its warehouse, Hoffman says, “The people

of the company lend themselves to quality products and customer services.” To learn more about Door County Coffee and Tea Co., visit its website at www.doorcountycoffee.com.

–By Laurel McKenzie