IN FOCUS: Small Business – Work suite work

Posted on Jan 1, 2014 :: Small Business Spotlight
Sharon Verbeten
Posted by , Insight on Business Staff Writer
Regus Appleton General Manager Michele Barnes says many national companies with mobile sales staffs rent space in various locations, offering workers a “polished, professional environment,” as well as the amenities of a home office.

Regus Appleton General Manager Michele Barnes says many national companies with mobile sales staffs rent space in various locations, offering workers a “polished, professional environment,” as well as the amenities of a home office. Photo by Sharon Verbeten.

Working with a national health care IT company, Racquel Murphy of the Virginia-based Cognosante knows the importance of having an efficient office and a support team she can depend on. But as site supervisor for Green Bay/Northeastern Wisconsin, she is far away from her home office. She and her company, like other companies both large and small, rely on office space and support staff from Regus in Appleton.

“Regus allows us to have the administrative support of a bigger office with access to a copy machine, fax, scanner and in-house boardroom to hold meetings,” Murphy says. “We have a front desk person who greets our appointments and insures deliveries for our office.”

That flexibility and availability is ideal for clients as small as single-person freelancers or Fortune 500 companies with large, mobile staffs.

In October, Regus, an international executive office suites company, opened a 13,000-square-foot office in Appleton, located just off Highway 41 at College Avenue. That location, just over two miles from the Outagamie County Regional Airport, is ideal for business travelers and those working along the Hwy. 41 corridor, says Michele Barnes, general manager for Regus’ Appleton location.

“It’s a perfect location,” she says.

The Appleton venue, one of six Regus locations in the state, features 72 multi-size offices for short- or long-term lease. It also offers a comfortable and contemporary business lounge, WiFi, meeting rooms, refreshment area, along with a menu of other services clients can use (video conferencing, office support, concierge service, etc.).

“You don’t have to pay for what you don’t use,” Barnes says. “That’s the smart way to do business.”

“We’re an extension of your business. If you’re a smaller company or a larger company, you can expand your business,” Barnes says, noting that many national companies with mobile sales staffs like to rent in various locations, offering workers a “polished, professional environment,” as well as the amenities of a home office. Some companies rent what the company calls a “virtual office,” where they can get a local mailing address, phone service and access to Regus Business Lounges around the world.

“It’s very customizable, very flexible,” Barnes says.

Regus has been around since the 1980s, offering suites and business support to all sizes of businesses. The company offers what it calls “the workplace of the future,” allowing today’s busy and well-connected business person to work from an

Regus, an international executive office suites company, opened a 13,000-square-foot office in Appleton near Highway 41 at College Avenue. The company provides office space, including a business lounge area, for businesses both large and small. Photo by Sharon Verbeten.

Regus, an international executive office suites company, opened a 13,000-square-foot office in Appleton near Highway 41 at College Avenue. The company provides office space, including a business lounge area, for businesses both large and small. Photo by Sharon Verbeten.

office, their home or via mobile device for a fee much less than a dedicated office. Rates vary by size, term of lease and options selected.

Murphy agrees. “My staff of 12 works outside the office, and a suite best fits our business needs,” she says. “The Regus staff is very accommodating to help ensure our business needs are met.”

It’s also ideal for start-up companies that may not have the capital needed to fully outfit and staff an office. “We can provide them with alternatives,” Barnes says.

“The goal is allowing people and businesses to work how they want to work and when they want to work,” Barnes says. “We are not a one-size-fits-all.”

With a corporate headquarters in Dallas and 1,700 locations worldwide, Regus’ size and buying power allows it to offer clients discounts on items ranging from office supplies and shipping to hotel stays and air travel.

The Appleton office is still building momentum after being open only a few months, but Barnes noted that occupancy is around 90 percent for the other Regus locations in Wisconsin.

Looking to expand its scope, Barnes says, Regus has been talking about adding offices to the Manitowoc and Wausau areas.

ON THE WEB

www.regus.com