The race for talent has changed quickly in the last decade, but so, too, has the ability for companies to adapt to it. With the theme “The Speed of Change,” this year’s New North Summit captures it all.
The event, slated for Thursday, Dec. 7 at the KI Convention Center in Green Bay, is known for its quick, dynamic pace, and that will become even more prominent at this year’s summit.
“We saw that the way that we talk about talent and recruiting and how our economy has evolved since the recession has changed,” says Jessica Casperson, director of marketing and investor relations at New North Inc. “One of the neat things about this community is that we do adapt very quickly.”
The summit’s popular ED Talks return for the third consecutive year. Inspired by TED Talks, the 15-minute presentations feature three business leaders from the region: Kate Burgess, CEO of Elevate97; Mike Haddad, president and CEO of Schreiber Foods; and Ben Salzmann, president, and CEO of Acuity Insurance.
“We are excited to have the insights that Ben, Kate and Mike will provide on their corner of our regional economy,” says Jerry Murphy, executive director of New North Inc. “All three see a fast-paced change in their businesses and can share how they successfully navigate it.”
Burgess says she wants to participate in hopes that others can benefit from some of the lessons she’s learned in leading the brand consulting company she founded in 1997.
“We can all become better, together, in how we attract and retain talent and build amazing companies,” she says. “When the New North wins, we all win.”
In her work, Burgess says she’s learned that companies can reap benefits when they create a clear brand and values. In her talk, she plans to share stories of how this is happening in the New North and suggestions people can apply to their own organizations.
This year’s event features a video celebrating New North success stories. It includes highlights on development, talent and education, and the speed of innovation. The rate of development, in particular, stands out to Casperson.
“As you’re driving around the region, the landscape changes very quickly as far as construction,” she says.
The day includes a scheduled appearance by Gov. Scott Walker and breakout sessions for the NEW Manufacturing Alliance, Women in Technology Wisconsin, the Society for Human Resource Management, community chambers of commerce and young professionals.
“It’s a really good way to see all the things that are going on in the region,” Casperson says.