IN FOCUS: Small Business – Creative minds

Posted on Apr 1, 2015 :: Small Business Spotlight
Posted by , Insight on Business Staff Writer
Jim Rivett (fifth from left) and his creative team launched Khrome, a full-service creative services agency in the Titletown Professional Building on Broadway Street, Green Bay. Photo courtesy of Khrome

Jim Rivett (fifth from left) and his creative team launched Khrome, a full-service creative services agency in the Titletown Professional Building on Broadway Street, Green Bay. Photo courtesy of Khrome

Jim Rivett has a love for graphic design and other creative services that spans his entire career.

He’s putting that affinity in motion again. On Jan. 26, he opened Khrome, a creative services and media-buying agency, in a hip new setting in downtown Green Bay. Once renovations are complete, his company will be on the third floor of the historic Larsen Cannery building that is also home to the Titletown Tap Room.

Rivett and his 11 Khrome employees have created a flexible, full-service agency that offers services such as digital strategy, brand strategy, video editing and animation, web design and media buying capability.

“We want to be able to do the same kind of work, from the more conventional to the more evocative,” says Rivett, who spent the previous 18 years at another creative services company, Arketype, including eight as president. “We want to be able to do excellent marketing work that covers the whole gamut.”

Rivett says his team members are particularly strong and “excel at everything from production design to senior art design to environmental graphic design, to web and print.”

“I wanted to get a cross-section of people who were really strong across the board that could collaborate collectively on brand campaigns,” Rivett says. “You really need team players to go out and do a really effective campaign.”

Collectively, some of the Khrome team has worked together more than 25 years, Rivett says. “There’s an ability to know how everybody works, because we’ve worked together so long.”

As a part of its team, Khrome has a media planner that works on strategy for wherever the campaign material will appear, whether it’s print, online, TV or radio. Khrome’s work is all about creativity, but as it “applies to meeting business objectives,” Rivett says. “We’re here to solve business problems through creativity.”

The company is located at 320 N. Broadway St.

“We’re working in an environment that’s a very creative space,” Rivett says. “The whole area has a great energy and vibe. We wanted to stay downtown. There’s an energy down there and there’s just a natural synergy about being in that area.”

The building, owned by Titletown Brewing Co., and under renovation by SMET Construction, was “two or three years from the wrecking ball and we’re really making it into a destination, a trendy place for downtown Green Bay,” says Jim Kratowicz, chief operating officer for Titletown Brewing Co. “It just seems like a natural fit for a creative advertising agency. It’s the kind of vibe and tone we’re trying to set.”

If you want your business to join the trendiness, you’ll have to move fast. Of the original 60,000 square feet of space, Titletown only has 1,200 square feet left. “We are probably two-and-a-half years ahead of schedule as far as filling up the building,” Kratowicz says.

Businesses such as Khrome are key to maintaining the momentum of downtown revitalization, he says. “I think it’s important to keep the intellectual brain power down here, especially creative brain power,” Kratowicz says. “I’m one that really believes that a vibrant downtown leads to other developments throughout the area.”

Rivett says his objective is providing high-end creative services to businesses and organizations of all sizes. “We always want to achieve results for our business customers, and do it within their realm of comfort,” Rivett says. “We also want to stand out and get noticed, and have success in our business through the work that we do.”

 

ON THE WEB

khromeagency.com