Leveling The Playing Field

Posted on Nov 1, 2010 :: Up Front
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Posted by , Insight on Business Staff Writer

FOR THE GREEN BAY PACKERS, the smallest market in the NFL, competing against the big guys and winning is always a challenge. The same scenario holds true for many companies in the New North who find themselves competing against businesses in larger markets. But using the right strategy and perseverance are keys to coming out ahead.

That message – along with the past year’s successes and plans for 2011 – will play a key position in the seventh annual New North, Inc. Summit on Dec. 3 at the Kolf Sports Center in Oshkosh.

The summit will feature plenty of interactive networking opportunities, including the return of the ever-popular Taste of Entrepreneurship, intended to get attendees up and moving, says Gina Piarulli of Coalesce Marketing & Design, who is helping New North with the event’s planning.

“Making connections is essential for many people who come to the summit and we want to make sure we provide ample time to do that,” she says.

The day will start off with a continental breakfast and networking. New North Inc. Executive Director Jerry Murphy will then provide a brief summary of the past year’s highlights and successes.

“The New North is helping to put companies in the region to acquire a more competitive posture,” Murphy says. “Businesses throughout the region are competing to win and we at the New North want to do what we can to help them do just that.”

Mark Murphy, president of the Green Bay Packers, is the event’s keynote speaker and will share how he not only has to guide the team successfully on the field, but off the field as well as a business enterprise.

“The Packers are like a lot of companies in the New North. We compete on a grander, global scale, but yet we’re from a smaller area,” Piarulli says. “Businesses and the Packers face a lot of the same challenges.”

Following Mark Murphy’s speech, there will be a panel discussion featuring New North CEOs.

Piarulli says planners are working hard to embrace the sports atmosphere of the Kolf Center – where teams from the University of Wisconsin-Oshkosh play basketball – into the day’s activities. “Companies in the New North are all competing to win, just like the sports teams that play here so we are really tying into that,” she says.

Unlike previous years, this year’s summit is scheduled as a half-day since organizers realize how busy people are and that they might not be able to take a full day out of their schedule to attend, Piarulli says.

“We’ve compressed what we’ve done previously. People have told us they like the interaction that the event provides so we’re doing all we can to make sure we give them plenty of opportunities to do just that,” she says.

Jerry Murphy says people coming to the summit will find out more about how the work New North is doing will help their businesses compete — and win.

“We’re all working together to help the entire region and all the companies here succeed at what they’re doing,” he says