Get to know: Chris Czarnik
Author, speaker on talent
Chris Czarnik spent years educating job seekers about the best way to find a new job. Now as demographics change and businesses are fighting to find the workers they need, Czarnik is helping employers rethink their hiring processes.
After writing and teaching at Fox Valley Technical College about the steps job seekers should take to find their next career opportunity, Czarnik made the switch to helping businesses after studying demographic data.
“It’s a mathematical certainty that there will be more jobs than people and there will be winners and losers in the war on talent,” he says.
His latest book, “Winning the War for Talent,” rethinks recruitment and hiring processes by having businesses focus on where their ideal employees are. The best way to find employees is for businesses to advertise where they are, Czarnik says.
“I use this fishing analogy. You can go out fishing for trout on a large lake and cast a wide net,” he says. “At the end of the day, you have caught a lot of fish, but only 50 are trout. Now, in a more targeted approach, you can go to a trout stream and use bait that attracts trout. You throw out the line and you catch 50 fish, but all of them are trout.”
To businesses, this means talking to employees already in a role and gathering information about them: What are some of their hobbies? What social media platform do they use or is there a radio station they like best? What type of job did they have before their current one?
“By taking that information, you can create a profile of what your ideal employee may look like and then go out and find people similar to them by advertising to that targeted population,” Czarnik says. “You won’t get a ton of applicants, but the ones you get will be good ones.”
— MaryBeth Matzek
Rattlers, Dock Spiders get new owners
The Wisconsin Timber Rattlers and Fond du Lac Dock Spiders now have local owners. Third Base Ventures, LLC, a new entity led by principal owner Craig Dickman, purchased the two teams and Neuroscience Group Field at Fox Cities Stadium. Wisconsin Timber Rattlers President Rob Zerjav and Madison attorney Brad Raaths are minority owners.
Fans will see virtually no changes to the day-to-day operations of the clubs, as Zerjav will remain as team president and CEO with the entire staff remaining in their current roles. The Timber Rattlers have been invited to remain as an affiliate of the Milwaukee Brewers minor league system under the new Player Development License system put in place by Major League Baseball. The Dock Spiders will continue to play at Herr-Baker Field on the campus of Marian University in Fond du Lac.
Feeling the Force
When “Star Wars” hit the big screen in 1977 and became an instant hit, children couldn’t wait to bring the action home and re-create the stories with their own toys. From 1978 to 1985, Kenner Toys manufactured hundreds of action figures, vehicles, play sets and more from the original “Star Wars” trilogy. Today, these toys have become as iconic as the movie franchise itself.
The Oshkosh Public Museum is hosting “The Nostalgia Awakens” — the largest display of original Kenner Star Wars toys ever to appear in Wisconsin — through June 20. Star Wars fans of any age will enjoy this flashback.
Oshkosh business incubator opens
Oshkosh-based investor A.J. Armstrong will open The Venture Project — a coworking and business incubator — on North Main Street in the former Schmitt Title & Escrow building. The 7,500-square-foot space opens this month.
Members who join The Venture Project will have access to shared or private offices and conference rooms, free internet, coffee, storage, printing and a recording studio for podcasting.