One cool customer

Posted on Nov 1, 2016 :: Made in the New North
Jessica Thiel
Posted by , Insight on Business Staff Writer

In the New North, our ability to withstand frigid temperatures is a point of pride. It’s only fitting, then, that Yeti would look to the region’s Dutchland Plastics to manufacture its high-end coolers.

Borne of frustration with underperforming coolers, Texas brothers and outdoorsmen Roy and Ryan Seiders set out to build a superior product. The result was Yeti Coolers. They boast an ability to keep ice frozen for 48 hours, and, yes, they’re bear proof.

Yeti’s search for an American manufacturer led to the Oostburg-headquartered company. Recognized as one of North America’s top-five rotational molders, Dutchland’s excellent reputation made it an obvious choice.

According to Eric Brill, Dutchland’s vice president of sales, the company’s success is easy to explain. “Dutchland is great because of its people,” he says.

In addition to coolers, Yeti makes drinkware, and the company sells through outlets like Dick’s Sporting Goods, Cabela’s and REI.

With an IPO expected later this year and sales that jumped from $89.9 million in 2013 to nearly $469 million in 2015, Yeti has clearly found its niche. That success is great news for Dutchland as well. How cool is that?