Reader recommended

Posted on Dec 27, 2018 :: Reader Recommended
Posted by , Insight on Business Staff Writer

What are you reading, watching, wearing or doing that’s so great you want to share it with others? We asked a few of our Insight readers, and this is what they said.
— Compiled by Insight Editor MaryBeth Matzek

All about service

“At the beginning of every New Year, I set aside time to re read ‘The Art of Client Service’ by Robert Solomon. Working in an industry where we focus on creating lifelong trustworthy relationships with our customers, this easy-to-read book is a reminder of what we can do to separate ourselves from providing good customer service to providing exceptional customer service. It’s not a book just for people who work in advertising or marketing, it’s a straightforward and insightful read for those of you who are looking to go the extra mile when providing customer service.”

Katie Mangin, Keller Inc., Kaukauna


Some fatherly advice

“I thought digital marketing capabilities changed quickly. Well, the industry does not change as quickly as my nearly 2-year-old daughter does. She seems to change almost every day. While no instruction book was provided at the hospital, I came across This site provides information from a variety of different dads and discusses how to raise good kids and keep a balanced adult life. Its quick-read blogs and short videos fit well within my hectic schedule. It’s humorous, authentic tone and diverse, yet somehow all relatable, subject matter has kept me coming back for more.”

Derek Blaszak, Element, De Pere


Play time for everyone

“Everyone talks about employee retention and employee engagement, and one thing I recommend that has literally transformed our culture is our Office Olympics. Whether it’s a team activity or an entire office, the concept is to create an atmosphere where employees work hard and play hard together. We stop each Thursday at 4 p.m. for this activity time. We’ve had chair races in the parking lot, lip sync battles, challenges with other businesses and our personal favorite of the year — Stranger String. A workplace filled with laughter creates a positive environment and builds bonds between colleagues and also encourages innovative thinking. A workplace that plays together, stays together.”

Sharon Hulce, Employment Resource Group, Appleton


Digital Transformation

“Every industry is undergoing digital transformation, and the property and casualty insurance industry is no exception. In their book, ‘What’s Your Digital Business Model,’ Peter Weill and Stephanie Woerner explain that in order to stay relevant, companies need a compelling vision for success in the digital economy. Business leaders can start to develop their vision and digital strategy by answering six key questions that the authors explore. They recognize those that will thrive will do so not because they have the best technology, but rather, because they are the best at managing change within their company’s culture.”

Todd Thiel, SECURA Insurance, Appleton