Reader recommended

Posted on Mar 28, 2019 :: Reader Recommended
Posted by , Insight on Business Staff Writer

What are you reading, watching, wearing or doing that’s so great you want to share it with others? We asked a few of our Insight readers, and this is what they said.

— Compiled by Insight Editor MaryBeth Matzek


Learning on the road

“I try to maximize my time usage by listening to podcasts while on the road. I’ve listened to the podcast ‘This Week in Tech’ with Leo Laporte for years to keep up with how technology is changing and also to get ideas on how it can impact the tourism industry. I’ve also found the podcast ‘Hidden Brain’ with Shankar Vedantam to be fascinating as well as useful in providing great insight into human behavior.”

Jon Jarosh, Door County Visitor Bureau, Sturgeon Bay


Growing a business

“A realistic (yet motivating) look at the pitfalls and promise of startups, ‘Lost and Founder’ is Rand Fishkin’s fascinating tale of taking SEO company Moz from a side project to a venture-capital darling to being let go by the company he founded. Founding a company, according to Fishkin, is a lot like playing video games, where every step in the journey is like completing a level:

Level 1: Where you find a great idea

Level 2: Where you raise a ton of venture capital

Level 3: Where you either ‘level up’ or it’s game over

Level 4: Profit!

‘Lost and Founder’ takes the usual rags-to-riches story of tech companies and lets you see the messy truth behind the glitzy facade, and it just might surprise you: Most companies fail, you should probably not raise an A round, it’s a bad idea to increase your product offerings, and sometimes you don’t belong at the company you created.”

Meg Hoppe, Weidert Group,  Appleton


Well read

“I generally read three books at one time: a biography, business/leadership and fiction. I feel this helps maintain balance in my personal life and professional career. I’m currently reading a biography on Alexander Hamilton, Thomas Jefferson and Aaron Burr; rereading ‘Lincoln on Leadership,’ an examination that demonstrates some leadership principles are timeless; and ‘Pudd’nhead Wilson’ by Mark Twain. For extra measure, I’m also reading ‘Tactical Urbanism’ as a practical guide to help advance some of the initiatives we’re pursuing in the Broadway District in downtown Green Bay.”

Brian H. Johnson, On Broadway, Green Bay


Earthly lessons

“Marcia Bjornerud’s ‘Timefulness: How Thinking Like a Geologist Can Help Save the World’ is a must-read book for anyone who dares to care about the future of our planet. And, really, shouldn’t that be all of us? ‘Timefulness’ speaks eloquently to our need to pay attention to what the Earth is telling us, lest we continue down a path that will be filled with regret. She likens our societal disinterest in earth’s history and the important — but often ignored — lessons to be learned to that of an inexperienced, but overconfident driver. Bjornerud is a geology professor at Lawrence University with national reach, and her book is getting major literary honors (LA Times Book Prize finalist, PROSE Award from American Association of Publishers and long-listed for PEN/E.O. Wilson Prize) for good reason. She’s a scientist who can write. If there ever was a time to think like a geologist, this would surely be it.”

Ed Berthiaume, Lawrence University, Appleton