Reader recommended

Posted on Apr 29, 2019 :: Reader Recommended
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Posted by , Insight on Business Staff Writer

What are you reading, watching, listening to or doing that’s so great you want to share it with others? We asked a few of our Insight readers, and this is what they said.

Compiled by Insight Editor MaryBeth Matzek

 

New way of thinking

“Once in a while, a leadership book comes along that separates itself from the norm. Steven B. Sample’s ‘The Contrarian’s Guide to Leadership’ fits that description. Sample, who formerly led USC as its 10th president, forces the reader to reconsider conventional leadership principles. It doesn’t negate conventional wisdom, but it causes you to think through ‘the why of those principles and expands your thinking as to other possible ways of reaching the goal. The book has changed the way I lead.”

Dennis Episcopo, ExecCare, Appleton

 

Getting away from it all

“When I decided — and I mean REALLY decided — to complete the book I had been writing for more than five years, the turning point for me was my first writers’ retreat. It wasn’t a formal retreat. Instead, a friend writing her Ph.D. dissertation asked me if I’d be interested in getting away for a weekend to write. The rules: no internet usage other than sites directly related to our writing, and socializing was allowed only during agreed-upon break times and meals. Sure, there were glasses of wine and plenty of laughter, but we adhered to the writing goals we set in advance. I’m a huge proponent of organized retreats, seminars and conferences. But, sometimes, an organic getaway with some easy rules is what you need and, of course, there’s the added bonus of quality time spent with a friend.”

Betsy Rozelle, Rozelle Communication, LLC and author of “Seeking Common Bonds”

 

Tools of the trade

“How do you know your feedback is effective, and how do you best lead a professional service firm? Those are just a few of the questions answered in the March-April 2019 issue of the Harvard Business Review. The HBR contains applicable, cutting-edge management research in short articles written in everyday business – not academic – language. An HBR article or two makes an easier ask for the book club at work and can kick-start those who don’t have a consistent reading habit yet. It’s also the solution for the book on top of your pile waiting for the plane or the beach vacation: much less defeating when you don’t get through the whole book but can get through a few HBR articles.”

Ryan Kauth, UW-Green Bay Austin E. Cofrin School of Business

 

Everything is marketing

“I recently purchased a copy of Seth Godin’s new book, ‘This is Marketing,’ to pass around the agency. The book became a New York Times and Amazon best seller, and it’s a quick and easy read. Among the many insights, one that stood out to me was the idea that for decades, advertising and marketing were considered synonymous. But in reality, marketing is everything a company does. Godin reminds us that a marketing strategy goes far beyond traditional ads and your social media accounts. You need to keep marketing in mind for everything from corporate culture and community relations to customer service and recruitment. It’s all marketing, and it’s all about making change happen.”

Nikki Peroutka, Element, De Pere