Restoring roots

Farm to freezer business offers fresh, tasty pizza to go

Posted on Sep 27, 2019 :: Small Business Spotlight
Posted by , Insight on Business Staff Writer

After growing up on a small dairy farm and wanting an escape, Shawn Pollack finally landed what he thought was his dream job: working in production for one of the largest television studios in California. However, the job came with high pressure, and Pollack often found himself cooking to de-stress.

“I found myself slowly becoming obsessed with wanting to start growing my own food again,” he says. “Going back to my roots was ironic for me because I was the guy always trying to get away from it all.”

Located on his family’s dairy farm in Van Dyne is Poco Pizza, Pollack’s frozen pizza business that opened two and a half years ago.

Using only ingredients from his family’s farm and neighboring farms, with the exception of his wood-fired crust that comes from Italy, Poco Pizza prides itself on offering fresh, tasty ingredients and unique topping combinations. Since opening, it’s offered more than 320 types of pizzas.

To purchase pizzas, customers visit the website to see what is available that week, order and come to the farm for pickup on Saturday between 10 a.m. and 6 p.m. — the only day Poco Pizza is officially “open.” There’s a small selection of pizzas available to purchase the day of, and local delivery is also available depending on the amount spent.

Poco” is an Italian word meaning “a little bit,” which is a theme for the farm-to-freezer business: fresh ingredients shine on their own because they’re already flavorful and delicious.

“The whole point was to use as few ingredients as possible, to use the freshest ingredients and allow those two things to create what they create,” he says. “It’s incredible to see that there is such a market for things coming directly from your farm.”

In addition to pizzas, customers can purchase frozen lasagna and cuts of pasture-raised beef online and pints of ice cream from Kelley Country Creamery and Faris Gourmet Popcorn in-store on Saturday.