Shining bright

Modern by Megean brings a unique twist to the jewelry store experience

Posted on Nov 28, 2018 :: Small Business Spotlight
Posted by , Insight on Business Staff Writer

Megean Lauson has always had a passion for gems and jewels.

Lauson worked in a fine jewelry store for about five years when she realized she wanted to take the next step in her career. She earned her gemology degree from the Gemological Institute of America and studied business and marketing while deciding what to do next.

While driving to work one day, she saw a prime location for sale in Manitowoc and the idea for Modern by Megean was born.

The contemporary jewelry store, which opened in 2008 and won the Manitowoc Chamber’s Small Business of the Year award in 2017, offers fine jewelry, repairs, appraisals and custom design.

“We’re able to come up with pretty much anything you can imagine,” Lauson says.

While custom jewelry design is the store’s main attraction, Lauson says repair services also do quite well.

“We have goldsmiths who have been working in the industry for 20 or more years, so people can trust that we’re going to do a good job with it,” she says.

While the jewelry industry is competitive, Modern by Megean boasts plenty of elements that help it stand out. For starters, there’s the ever-evolving inventory.

“We carry jewelry that we feel is on trend for the season, where oftentimes the chain stores don’t change up their inventory too much,” Lauson says.

Another feature you won’t find in other jewelry stores? Wine. Yes, wine. In addition to Modern by Megean, Lauson offers a wine and high-end liquor line. She plans to open a wine bar next spring.

“We’ve got a little bit of a unique twist to our business because we’re currently the only jewelry store in Wisconsin that can sell wine,” Lauson says. “So, as you’re browsing our jewelry and shopping, you’re able to sip on a glass of wine.”