Titletown transformations

Lambeau Field’s neighbors may soon not recognize their own neighborhood

Posted on Nov 1, 2016 :: Up Front
Sean P. Johnson
Posted by , Insight on Business Staff Writer

Such is the pace of change in The Green Bay Packers’ Titletown District, the multimillion-dollar commercial, residential and park development launched earlier this year to transform the area around the historic stadium while creating year-round economic activity and attractions.

By mid-October, the Packers had announced:

• Final details for the park contained in the district, which will include a plaza, activity area, playground and athletic field. Some of the planned amenities include a sledding hill with 300-foot lanes, football-specific equipment and a regulation-size, synthetic turf football field.

• The start of construction for Bellin Health’s new 52,000-square-foot sports medicine facility. Bellin’s facility will be geared toward injury prevention, performance improvement, and treatment and therapy for injuries. The clinic will be staffed by longtime Packers team physician Dr. Patrick McKenzie and will serve as a care location for Green Bay Packers players and the community at large. Bellin is the third tenant to break ground, following Lodge Kohler, a hotel built and managed by the Kohler Co., and Hinterland Restaurant.

• Plans for the Johnsonville Tailgate Village, the permanent tailgating and event structure set to be constructed in Lambeau Field’s east side parking lot in time for the 2017 football season. Aimed at giving Packers fans a centrally located spot to gather and share in Packers game day traditions, the Johnsonville Tailgate Village will be free and open to all fans on game day. The space will build on the success of the Tundra Tailgate Zone, the current seasonal structure open to fans on game days, which has been in use during the football season for nearly a decade.

The projects are expected to be complete and ready for fans by the start of the 2017 season.