Podcast: Vyper Industrial CEO Dayne Rusch on building a brand

Get Our Email Newsletter
Local news about the companies, people and issues that impact business in Northeast Wisconsin and beyond.

NEWMI_Dayne_Rusch

On this week’s episode of the NEW Manufacturing Insights podcast, sponsored by Stoke RGA, Insight Associate Editor Kate Bruns and Northeast Wisconsin Manufacturing Alliance (NEWMA) Executive Director Ann Franz sit down with Dayne Rusch, CEO of Vyper Industrial — the subject of March’s recently-released Insight cover story, “Hot Seats.”

Rusch is CEO and his brother Dylan Rusch is president of the company, which started only about five years ago and has quickly become the hottest name in the garage accessory market. Vyper’s shop chairs have earned high-profile fans, celebrity endorsements and staggering sales growth.

Plans are also coming together for the second-ever Vyperfest, which will be held on the grounds of Vyper’s new HQ in September.

On this week’s episode, dive deeper into the March cover story and hear what Dayne considers his best leadership insight. The podcast is available on Spreaker or anywhere you get audio podcasts — including Apple and Spotify.

Advertisement

NEW Manufacturing Insights is produced by Woodward Community Media and will be sponsored throughout 2026 by Stoke RGA. New episodes are released every Thursday.

Digital Partners