About Us
For nearly two decades, Insight on Business has been the trusted source for business news, analysis, and connection in Northeast Wisconsin. Each month, we cover the people, companies, and trends shaping the New North through cover stories, executive profiles, and signature recurring features like Get to Know, Home Made, and Insight on Leadership.
Insight on Philanthropy spotlights the nonprofit and social sector — a vital lifeline for our communities and a major driver of the regional economy. This special publication tells the stories of the organizations, donors, and changemakers strengthening Northeast Wisconsin and connects readers with the causes making a difference close to home.
Our annual reference editions give business leaders the data and context they need year-round. The Power Book is a definitive guide to the people and companies driving the regional economy. Champions of Innovation profiles the entrepreneurs and forward-thinkers turning bold ideas into impact, and Anniversaries celebrates long-standing employers whose decades of service have shaped local communities.
Beyond the page, the Insight team produces some of Northeast Wisconsin’s most anticipated business events. Manufacturing First brings together thousands of industry leaders for the largest gathering of its kind in the state. 40 Under 40 recognizes the next generation of regional leadership, Women of Influence honors the executives reshaping their industries, and Executive Excellence, Fastest Growing Companies, and InDevelopment round out a calendar that celebrates the people and projects defining the New North.
Insight extends well beyond print. Our digital newsroom delivers timely reporting at insightonbusiness.com, our newsletters bring the region’s most important business news directly to subscribers’ inboxes, and the Insight on Business podcast features in-depth conversations with executives, entrepreneurs, and policymakers. Insight Insider Membership unlocks premium access to our journalism and exclusive event opportunities for readers who want more.
Insight on Business is published by Woodward Communications, Inc. (WCI), an employee-owned media company headquartered in Dubuque, Iowa, whose heritage traces back to the founding of Iowa’s first newspaper in 1836. Today, WCI’s diversified portfolio spans community newspapers, radio, niche publications, digital and custom publishing, events, business-to-business publications, and commercial printing — entertaining, informing, and connecting local communities through audio, print, video, digital, and event content. As an ESOP, every member of our team shares in the risks and rewards of ownership and is personally invested in the success of the businesses we cover and the communities we serve.