Woodward Communications, Inc. announced leadership appointments within its broadcast division Woodward Community Media in Northeast Wisconsin and Springfield, Illinois.
B.J. DeGroot has been promoted to market manager for Woodward Community Media’s Northeast Wisconsin stations. DeGroot, who was brand manager for WHBY and The Score, will now manage all six radio brands in Northeast Wisconsin: 105.7 WAPL, 95.9 KISS FM, WHBY, Razor 94.7 | 104.7, 104.3 The Fuse, and 95.3 | 99.1 The Score.
“Leading the entire portfolio of Woodward Community Media stations in Northeast Wisconsin is a significant honor,” said DeGroot. “I’m committed to working with our talented local teams to continue delivering relevant content and strengthening our connection with the community.”
Kelly Radandt was named director of broadcast in November 2024, a newly created role within Woodward Community Media after completing the acquisition of Neuhoff broadcast and upon the announcement of acquiring Mid-West Family broadcast, which subsequently closed on April 1, both of which are based in Springfield, Illinois. Radandt will oversee broadcast brands across both Northeast Wisconsin and Springfield, Illinois. Radandt previously served as general manager of Woodward Community Media in the Oshkosh, Appleton and Green Bay markets. DeGroot and Kevin O’Dea, market manager of Springfield, will both report to Radandt.
“This expanded role presents a unique opportunity to unify our broadcast efforts and innovate across markets,” Radandt said. “I am eager to contribute to Woodward Community Media’s continued success and evolution.”
Tom Woodward, WCI CEO and president, said, “These promotions reflect our commitment to developing strong leadership within Woodward Community Media. Kelly and B.J. have consistently shown strong leadership and dedication. We expect their new roles to drive continued success for our broadcast divisions and reinforce our standing as a leading media organization in the communities we serve.”
DeGroot’s promotion and Radandt’s transition are effective July 1.
