| Industry: | Leadership/Coaching |
| CEO: | Tracy Johnson |
| Headquarters: | Green Bay |
| Employees: | 30 |
| initiativeone.com |
InitiativeOne works with leaders on what it calls “leadership transformation,” using a research-based process that helps them attain deeper understanding of themselves and others to bring meaningful change, says CEO Tracy Johnson.
The firm has recently seen improved retention of educators among its public education clients and skilled experts in health care. With 80% of its business stemming from word-of-mouth referrals, InitiativeOne continues to focus on its partnerships in these sectors, along with manufacturing, marketing, retail and finance.
“Manufacturers we’ve worked with have realized as much as a 29 times ROI,” Johnson says, when using the company’s process with their teams.
In 2023, InitiativeOne launched a global team, stretching into Spain, Mexico, Chile and Argentina.
