Industry: Manufacturing
Led by: Heather Govea, CEO
Headquarters: Green Bay
Number of Employees: 200
carnivoremeat.com
The largest freeze-dried manufacturing facility for pet food in North America, Carnivore Meat Company produces and distributes its flagship brand, Vital Essentials, and its VE RAW BAR across more than 7,000 U.S. retailers, in 14 international markets and on leading e-commerce platforms. In 2025, it launched the new product Vital Essentials Soft Nibs, building on the raw pet food movement as it becomes more accessible, convenient and transformative.
For CEO Heather Govea, it is Carnivore’s customers — the pet parents — who are central to the company’s rapid growth.
“Our expansion has been guided by one clear focus: meeting pet parents where they are,” Govea says. “We’ve built our growth strategy around consumers who want to better their pets’ lives through nutrition, and that insight has shaped every decision we’ve made.”
