Industry: Insurance
Led by: Dustin McClone, president & CEO
Headquarters: Menasha
Number of Employees: 135
mcclone.com
Since 1949, McClone Insurance has evolved from a local Menasha firm into a statewide powerhouse with additional offices in Sheboygan, Milwaukee, Madison and Fond du Lac. Under third-generation President & CEO Dustin McClone’s leadership, the company has doubled its revenue while expanding from 60 to more than 130 employees.
The secret to McClone’s success has been a reinvention of the traditional insurance model. McClone’s RiskMAP process identifies risks before selling solutions. This approach sparked innovations like McCloneHR, born from real client needs, and proprietary tools including C4i, Ai3 Analytics and RiskCHECK360 that blend AI with human insight.
“Growth looks exciting from the outside, but from the inside, it’s mostly about discipline,” Dustin McClone says.
With client retention above 95%, McClone has plans to double revenue again within five years.

