Industry: Insurance
Led by: Tony Goebel, CEO
Headquarters: Fond du Lac
Number of Employees: 30
5Gbenefits.com
5G Benefits has transformed the benefits landscape since its 2013 founding. Headquartered in Fond du Lac with additional offices in Green Bay and Eau Claire, the 30-employee company has saved more than $100 million for Wisconsin-based employers through customized health plan strategies.
The company’s Self Insure Wisconsin movement health plans and InterceptCare Nurse Advocate service have driven costs down 15-30% for employers. CEO Tony Goebel, ranked Top of the Table with MDRT, built the company from his basement with zero employees and zero revenue.
“Don’t give up. Focus on what you are best at. And triple down on that vision,” he says.
In addition, the company’s hospitality division, DoorCo Vacations, has been a strong contributor to overall growth. DoorCo creates vacation and corporate experiences, ranking No. 323 on the 2025 Inc. 5000 list.
